National, 13th February 2025: Some say Valentine’s Day is about doing nothing. Others believe romantic love should be kept smooth and predictable. But where’s the magic in that? Britannia Pure Magic Choco Frames is here to shake things up—because love, in all its forms, deserves to be celebrated in the most enchanting way!
This Valentine’s Day, Britannia in partnership with Xtendr has launched a Mixed-reality print ad, setting a new benchmark for interactive brand experiences. A simple QR scan on the Britannia Pure Magic Choco Frames print ad transports users into a stunning 3D Harry Potter world, where the four iconic Hogwarts houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff—magically emerge from the biscuit itself. Consumers can select their house, watch their chosen biscuit appear in lifelike 3D, and send a carefully curated personalized message to their loved ones.
This personalization and shareability is a first in the industry and this AI-powered AR ad allows users to create and send heartfelt, customized messages effortlessly—making Valentine’s Day more interactive, meaningful, and fun.
Here is the Link - https://drive.google.com/file/d/1oU0BbPUFtuoHa0YvxJ1pzlWAiKFZIysg/view
Britannia Pure Magic Choco Frames isn’t just about indulgence; it’s about creating memorable moments,” said Siddharth Gupta, General Manager, Marketing, Britannia Industries. “Historically, Valentine’s Day was meant to celebrate love in all its forms—not just romantic love, but the bonds we share with friends, family, and those who make life special. This year, we wanted to move beyond traditional expressions of love and make it magical, personal, and fun. By blending the enchantment of Harry Potter with cutting-edge AI and AR technology, we’ve turned a simple biscuit into an immersive, shareable experience that brings people closer in a truly unique way.".”
Anurag Sachdeva, Founder & CEO of Xtendr “At Xtendr we see the world as a Phygital playground and transform Products & Prints into stories using Spatial Computing & Artificial Intelligence. With Britannia & Harry Potter we not just enabled consumers to discover magic hiding in their plain sight - but also took augmenting of print to the next level by allowing personalisation & shareability. This immersive route of "media multiplier" through print is an industry first.”
This campaign utilizes a sophisticated, multi-layered technology stack to deliver a frictionless, immersive user experience directly within a smartphone’s native browser—no app downloads needed. By seamlessly integrating web-based Augmented Reality, AI-driven computer vision, and Xtendr’s proprietary platform, the campaign is a seamless fusion of 2D print media with dynamic 3D assets and real-time environments. The result? Highly personalized, deeply interactive, and fully shareable expressions of love.
Because whether it’s your partner, best friend, sibling, or parents, love is too magical to ignore. This Valentine’s Day, why sit back and do nothing when you can make it unforgettable? We’ve tried surviving Valentine’s Day. We’ve tried escaping it. This time, we’re making it truly magical.
Scan, select, and share love—because doing nothing is just not our style.
The Britannia Pure Magic Choco Frames is available only for a limited time on Blinkit or your nearest Reliance stores.
