Cricket isn't just a game in India; it's a heartbeat that echoes across every corner of the nation. As the nation celebrates India’s cricketing victory, Britannia Winkin' Cow, India's beloved milkshake brand is excited to announce the launch of an innovative mobile cricket game that is set to transform the way fans can play cricket. Collaborating with our technology partner MakeAR, this first-of-its-kind game seamlessly integrates Britannia Winkin' Cow Milkshake bottles into an immersive augmented reality (AR) adventure, bringing the thrill of cricket home with a playful twist
This first-of-its-kind mobile cricket game seamlessly integrates the bottle within the game where users can play with Winkin' Cow Milkshake bottles, turning them into cricket bats. This innovative approach not only enhances the user’s experience but also forges a stronger connection between the brand and its consumers.
The game invites participants to scan the QR code provided on the Britannia Winkin' Cow bottles allowing them to dive into the action-packed game on the microsite. Participants play the game and score runs. As players immerse themselves in this exhilarating AR game, the top scorers will be rewarded with MetaShot Smart bats (Bluetooth-enabled) for an unparalleled cricketing experience.
Commenting on the campaign Mr. Abhishek Sinha, Chief Business Officer - Dairy, CEO Britannia Bel Foods Private Limited said “We have launched this campaign specifically tailored for our young adult target group, who have a strong affinity for cricket games. We are committed to creating engaging and innovative experiences that leverage technology to provide our consumers with exceptional and immersive interactions. By partnering with MakeAR, we have crafted a truly immersive experience where Britannia Winkin' Cow Milkshake bottles become cricket bats. Consumers can hit shots with Winkin Cow bottles and stand a chance to win MetaShot smart bats. MetaShot’s cricket game brings alive the real cricket experience into your house. “
Srishti Jain, Founder of MakeAR comments, "By using computer vision and extended reality, we have created this first-of-its-kind gesture game that showcases how deep tech impacts innovation and serves as a perfect example of its transformative power. This emerging tech was used to perfectly marry the shots played on screen with the physical bottle shots, making it a beautiful use case of going truly phygital. We are excited to see how consumers will enjoy this unique blend of cricket and extended reality"
Prince Thomas, CEO & Co-founder MetaShot said “We are thrilled that Britannia Winkin Cow selected MetaShot, a proudly Indian innovation, for this campaign. This collaboration extends beyond simple rewards. MetaShot has integrated Winkin Cow branding, including the Winkin Cow - Cow Corner feature, within the game, enhancing the cricket excitement and bringing alive the brand campaign.”
At Britannia Winkin' Cow, we are always pushing the limits with our innovations since 2018. This game is another example of our commitment to bringing new, exciting experiences to our fans and reaching out to a wider audience with our innovative offerings and initiatives.``
Play the game here: https://www.cricketwc.com/ (Mobile only)
About Britannia Industries
Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of Rs 165 Billion. The company’s two focus categories include - Bakery & Dairy, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis & Nutrichoice. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100 factories, which are made available in over 27 lakh outlets to eventually reach over 180 Million households in the country. The Company's vision is to be a responsible global, total foods company, and delight consumers with delicious, and wholesome snacks and beverages throughout the day.
