16 March 2023, Mumbai: Britannia Industries Limited, India’s largest Bakery Foods Company, announced that the Treat Croissant business has crossed Rs. 100 crores in revenues in this financial year, within a year of its national roll-out across the country. Treat Croissant is manufactured at Britannia’s own manufacturing facility and the recipe has been customised to cater to the Indian palette.
Commenting on the Rs. 100 crore milestone, Varun Berry, Executive Vice Chairman & Managing Director, Britannia Industries said, “We continue to make steady progress on our snacking business in line with our vision to be a responsible global total foods company. Our play in the croissant category is on a firm footing now, and we believe that there is tremendous headroom for growth. We will be looking to develop the nascent category through consumer-led franchise building and popular flavour extensions. Our target is to hit the Rs. 300 Crore mark in three years.”
Yudhishter Shringi, Chief Business Officer, Adjacency Business, Britannia Industries added, “Consumers have responded favourably to the taste and convenience provided by Treat Croissants. All three flavours – cocoa crème, vanilla crème, and mixed fruit have resonated with consumers. The growing adoption of Indian consumers to western food trends along with the increasing demand for ready-to-eat snacks, especially among GenZ and millennials’ indicate that Treat Croissants is positioned to grow significantly. We will continue to create more awareness for the category while communicating Treat Croissant’s distinct proposition to consumers and making the brand accessible to more consumers through our robust omnichannel distribution network.”
Through Treat Croissant, Britannia aims to bring world-class product experiences to consumers at affordable prices. The snacking market in India is currently being driven by numerous factors such as a large young population, evolving aspirations, changing lifestyles, the need for convenience and an inclination to experiment with newer food formats.
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Britannia Industries
With over a 100-year legacy and a turnover of over INR 13,000 crore, Britannia Industries is India’s largest Bakery Foods Company and produces India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts, and others and is present in over half of Indian households. Britannia’s portfolio of products expands beyond biscuits and includes dairy, cakes, rusk, and breads. The company is present in more than 80 countries across North America, Europe, Africa, Southeast Asia, and GCC and is growing at the pace of 1 new geography a year. Britannia and its flagship brands are routinely voted amongst India’s most trusted, valuable and popular brands in various Consumer and Industry surveys conducted by prestigious organizations like Millward Brown, IMRB, and WPP Group, among others.
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