WE ARE A RESPONSIBLE GLOBAL TOTAL FOODS COMPANY
WHAT CAN WE HELP YOU FIND?
EXCITING GOODNESS IN EVERY BITE
OUR BRANDS
OUR EXCITING LIFE AT BRITANNIA
WE MAKE Ti)NGS HAPPEN
If there were a soundtrack for life, whenever something cool happens, the background would go TING! Life at Britannia is about chasing the TINGs. Our vision is to be a Responsible Total Foods Company, serving products that brim with exciting goodness, through the day. We do that by working together as a creative, energetic and passionate team.
BRITANNIA IN THE NEWS
Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women
Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year
Exclusive | The summer of opportunity: How top leaders are targeting and achieving growth with smart marketing
The sweltering summer months which India is bang in the middle of, had us reaching out to industry leaders – NS Satish, President of Haier Appliances India; Pragya Bijalwan, CMO of Crompton; Swati Rathi, Head of Marketing at Godrej Appliances; Tushar Malhotra, Director of Sales and Marketing at Bisleri International; Poulomi Roy, CMO of Joy Personal Care (RSH Global); and spokespersons from PepsiCo India and Britannia India, to find out how their brands are targeting the growth opportunities during the ongoing summer season.
Summer Essentials: Beat the Heat in Style
As the summer sun beats down, it's time to stock up on essentials that will keep you cool, comfortable, and stylish. From breezy summer wear to refreshing drinks and must-have tech gadgets, here's a listicle of everything you need to make the most of the warm weather.
Har pocket ab dustbin
The little girl in the Britannia advert has a passion for collecting litter. The litter goes into her pocket. When her mom questions the large amount of plastic wrappers in her pocket, she says, “Haven’t you told me to treat my packet as a temporary dustbin?”The mother hugs and kisses her.
"Every pocket a dustbin', says Britannia as it celebrates 2 years of plastic neutrality.
Its easy to justify tossing our wrappers when there's no bin in sight. What's harder is holding onto those wrappers till you find a dustbin! In their latest for Britannia, Talented celebrates a milestone for the brand. 2 years of 100% carbon neutrality with a film adopting on the simple habit.
Retail India News: Britannia NutriChoice Forays into Health-Tech with NutriPlus App
Britannia NutriChoice, one of India’s leading biscuit brands, has forayed into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
किसी भी Smartwatch से कनेक्ट होकर आपकी फिटनेस का ख्याल रखेगा ये App, फटाफट जान पाएंगे सेहत का हाल
ब्रिटानिया न्यूट्रीचॉइस ने हेल्थ मॉनिटरिंग को ध्यान में रखते हुए विश्व स्वास्थ्य दिवस से पहले न्यूट्रीप्लस ऐप मार्केट में लॉन्च कर दिया है. यह ऐप आपकी फिटनेस को ध्यान में रखते हुए उतारा गया है जो पूरी तरह से फ्री है और यूजर्स को उनकी हेल्थ और फिटनेस मॉनिटर करने में बड़े काम आ सकता है.
Britannia NutriChoice launches health monitoring app NutriPlus in India
Leading biscuit brand Britannia NutriChoice makes its entry into Indian health tech by launching a subscription-free NutriPlus app, developed in collaboration with Aktivo Labs, aimed at enhancing consumers’ well-being with evidence-based solutions.
Britannia NutriChoice Announces NutriPlus App Lunch, Ahead of World Health Day
Britannia NutriChoice, one of India’s leading biscuit brands today announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
Talented gets Britannia Good Day & Myntra together for saving the ‘small wins’
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Talented, Britannia Good Day and Myntra collaborate to create a 'Bank of Small Wins', putting 'money' in 1 lakh random pockets
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Retail India News: Bourbon Shake by Winkin' Cow and Britannia Bourbon Hits Shelves
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.
Britannia bites into sports beyond cricket in latest ad
Biscuit major Britannia and its agency partner Talented have put out a latest campaign that encourages consumers to play sports beyond cricket and win big prizes. The latest campaign features Neeraj Chopra, Javelin, Lovlina Borgohain for Boxing, Satwiksairaj Rankireddy and Chirag Shetty playing Badminton, Bhavani Devi for Fencing and Avinash Sable, Steeplechase.
Indian firm offers a whopping Rs 3 lakh for a one-day internship: Here's how to apply
Britannia Treat Croissant is offering an intriguing internship where the chosen candidate will receive Rs 3 lakh for spending a day at the Britannia office, guiding individuals on the accurate pronunciation of the beloved French pastry.
Love Croissant? Apply for THIS internship with ₹3 lakh a day stipend
Britannia Croissant came up with a creative way to teach its employees, the right pronunciation of French pastry 'Croissant.' The company is offering a one-day internship as a “Croissant pronunciation expert" who will correct people in its offices who pronounce the word incorrectly. The most interesting aspect of the internship is its stipend, which amounts to ₹3 lakh for a day.
Hiring Croissant Pronunciation Expert! Rs 3 lakh stipend for 1 day internship – Check company name, how to apply
Britannia Croissant, known for its delectable French pastries, has introduced an innovative way to educate its employees on the correct pronunciation of the word 'Croissant.' The company is offering a one-day internship as a “Croissant pronunciation expert,” where the chosen candidate will be responsible for correcting pronunciation errors among employees.
This food product company is offering ₹3 lakh for 1-day internship, but can you pronounce croissant correctly?
For the one-day internship, the brand is offering ₹3 lakh to the winner, whose only job will be to walk around the company's office and correct the employees who pronounce 'croissant' incorrectly.
Women's Day के मौके पर ब्रिटानिया मैरीगोल्ड ने लॉन्च किया HerStore, महिला उद्यमियों को मिलेगा सहारा
बिस्किट बनाने वाली देश की दिग्गज कंपनी ब्रिटानिया मैरीगोल्ड ने महिला दिवस के अवसर पर HerStore को लॉन्च किया है. यह एक यूनिक डिजिटल इकोसिस्टम स्टार्टअप है जो वुमन एंटरप्रेन्योर के लिए है. कंपनी ने इस प्लैटफॉर्म को महिला उद्यमी के सपोर्ट और ग्रोथ के लिए डेवलप किया है. HerStore एक मार्केट प्लेस की तरह है जहां महिला उद्यमियों को प्रोडक्ट्स एंड सर्विसेज बेचने का मौका मिल रहा है.
Britannia Marie Gold launches HerStore to support women entrepreneurs in India
The platform's strategic design focuses on democratizing entrepreneurship, offering a zero percent commission model and no additional costs to sellers. Moreover, Herstore plans to expand its reach by offering the platform in multiple Indian languages, ensuring inclusivity and accessibility.
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
A year of personalisation, reimagination in content generation, newer designations, the rise of AI agencies and an attempt to work towards sustainability – AI takes centre stage in advertising in 2023. We look at these innovations and speak to experts to find out how AI has progressed this year.
Social Throwback 2023: Top 50 Indian ad campaigns
CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Britannia aims to more than double its cheese biz in next 3 years; plans to invest in growth of e-commerce and MT channels
To penetrate deeper into the households, Britannia Bel Foods is working on accessibility and affordability. It plans to come up with Rs 10 sachets and expand its distribution multifold in metro cities.
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Parambrata Chatterjee hosts a TV show to encourage women entrepreneurship
Britannia Marie Gold brings the first-ever television show to fund aspiring women entrepreneurs in West Bengal. ‘Britannia Marie Gold My startup show’ - Dhonni Meyer Upakkhan on c, hosted by celebrity actor Parambrata Chatterjee, features ‘womenpreneurs’ across West Bengal presenting their business ideas to a jury comprised of notable business leaders from the State.
Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses
All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.
Britannia will focus on ‘total’ foods dream and new offerings to consumers, says Varun Berry
CNBC-TV18’s Mangalam Maloo met with Varun Berry, the Executive Vice-Chairman and Managing Director of Britannia Industries, at their Bengaluru office to talk about Britannia's journey during pandemic, plans to accelerate innovation and Britannia's growth outlook.
From bite to flight: Varun Berry's big plans for Wadia empire
Varun Berry, now steering a larger and crucial role at the Wadia empire, as Chairman of Go First Airline (formerly Go Air) and Vice chairman and MD of Britannia Industries, in a candid conversation with Ratna Bhushan on what next for Britannia
Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its marketing explore the coffee ecosystem through celebrity and influencer associations and content creation.
Britannia develops the BHub AW app to streamline its supply chain
Through this app, Britannia intends to simplify processes and make the most use of data to expand its business portfolio. With real-time data, the sales system is not reliant on any bottleneck and is always aware of what is going on, allowing it to make choices on the move.
Britannia Industries unveils 'Marie Gold Jeera' to serve regional customers in TN
The brand ahead of its region-specific launch has worked with various women homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its key ingredient given its health benefits, according to company Chief Marketing Officer Amit Doshi.
Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women
Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year
Exclusive | The summer of opportunity: How top leaders are targeting and achieving growth with smart marketing
The sweltering summer months which India is bang in the middle of, had us reaching out to industry leaders – NS Satish, President of Haier Appliances India; Pragya Bijalwan, CMO of Crompton; Swati Rathi, Head of Marketing at Godrej Appliances; Tushar Malhotra, Director of Sales and Marketing at Bisleri International; Poulomi Roy, CMO of Joy Personal Care (RSH Global); and spokespersons from PepsiCo India and Britannia India, to find out how their brands are targeting the growth opportunities during the ongoing summer season.
Summer Essentials: Beat the Heat in Style
As the summer sun beats down, it's time to stock up on essentials that will keep you cool, comfortable, and stylish. From breezy summer wear to refreshing drinks and must-have tech gadgets, here's a listicle of everything you need to make the most of the warm weather.
Har pocket ab dustbin
The little girl in the Britannia advert has a passion for collecting litter. The litter goes into her pocket. When her mom questions the large amount of plastic wrappers in her pocket, she says, “Haven’t you told me to treat my packet as a temporary dustbin?”The mother hugs and kisses her.
"Every pocket a dustbin', says Britannia as it celebrates 2 years of plastic neutrality.
Its easy to justify tossing our wrappers when there's no bin in sight. What's harder is holding onto those wrappers till you find a dustbin! In their latest for Britannia, Talented celebrates a milestone for the brand. 2 years of 100% carbon neutrality with a film adopting on the simple habit.
Retail India News: Britannia NutriChoice Forays into Health-Tech with NutriPlus App
Britannia NutriChoice, one of India’s leading biscuit brands, has forayed into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
किसी भी Smartwatch से कनेक्ट होकर आपकी फिटनेस का ख्याल रखेगा ये App, फटाफट जान पाएंगे सेहत का हाल
ब्रिटानिया न्यूट्रीचॉइस ने हेल्थ मॉनिटरिंग को ध्यान में रखते हुए विश्व स्वास्थ्य दिवस से पहले न्यूट्रीप्लस ऐप मार्केट में लॉन्च कर दिया है. यह ऐप आपकी फिटनेस को ध्यान में रखते हुए उतारा गया है जो पूरी तरह से फ्री है और यूजर्स को उनकी हेल्थ और फिटनेस मॉनिटर करने में बड़े काम आ सकता है.
Britannia NutriChoice launches health monitoring app NutriPlus in India
Leading biscuit brand Britannia NutriChoice makes its entry into Indian health tech by launching a subscription-free NutriPlus app, developed in collaboration with Aktivo Labs, aimed at enhancing consumers’ well-being with evidence-based solutions.
Britannia NutriChoice Announces NutriPlus App Lunch, Ahead of World Health Day
Britannia NutriChoice, one of India’s leading biscuit brands today announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
Talented gets Britannia Good Day & Myntra together for saving the ‘small wins’
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Talented, Britannia Good Day and Myntra collaborate to create a 'Bank of Small Wins', putting 'money' in 1 lakh random pockets
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Retail India News: Bourbon Shake by Winkin' Cow and Britannia Bourbon Hits Shelves
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.
Britannia bites into sports beyond cricket in latest ad
Biscuit major Britannia and its agency partner Talented have put out a latest campaign that encourages consumers to play sports beyond cricket and win big prizes. The latest campaign features Neeraj Chopra, Javelin, Lovlina Borgohain for Boxing, Satwiksairaj Rankireddy and Chirag Shetty playing Badminton, Bhavani Devi for Fencing and Avinash Sable, Steeplechase.
Indian firm offers a whopping Rs 3 lakh for a one-day internship: Here's how to apply
Britannia Treat Croissant is offering an intriguing internship where the chosen candidate will receive Rs 3 lakh for spending a day at the Britannia office, guiding individuals on the accurate pronunciation of the beloved French pastry.
Love Croissant? Apply for THIS internship with ₹3 lakh a day stipend
Britannia Croissant came up with a creative way to teach its employees, the right pronunciation of French pastry 'Croissant.' The company is offering a one-day internship as a “Croissant pronunciation expert" who will correct people in its offices who pronounce the word incorrectly. The most interesting aspect of the internship is its stipend, which amounts to ₹3 lakh for a day.
Hiring Croissant Pronunciation Expert! Rs 3 lakh stipend for 1 day internship – Check company name, how to apply
Britannia Croissant, known for its delectable French pastries, has introduced an innovative way to educate its employees on the correct pronunciation of the word 'Croissant.' The company is offering a one-day internship as a “Croissant pronunciation expert,” where the chosen candidate will be responsible for correcting pronunciation errors among employees.
This food product company is offering ₹3 lakh for 1-day internship, but can you pronounce croissant correctly?
For the one-day internship, the brand is offering ₹3 lakh to the winner, whose only job will be to walk around the company's office and correct the employees who pronounce 'croissant' incorrectly.
Women's Day के मौके पर ब्रिटानिया मैरीगोल्ड ने लॉन्च किया HerStore, महिला उद्यमियों को मिलेगा सहारा
बिस्किट बनाने वाली देश की दिग्गज कंपनी ब्रिटानिया मैरीगोल्ड ने महिला दिवस के अवसर पर HerStore को लॉन्च किया है. यह एक यूनिक डिजिटल इकोसिस्टम स्टार्टअप है जो वुमन एंटरप्रेन्योर के लिए है. कंपनी ने इस प्लैटफॉर्म को महिला उद्यमी के सपोर्ट और ग्रोथ के लिए डेवलप किया है. HerStore एक मार्केट प्लेस की तरह है जहां महिला उद्यमियों को प्रोडक्ट्स एंड सर्विसेज बेचने का मौका मिल रहा है.
Britannia Marie Gold launches HerStore to support women entrepreneurs in India
The platform's strategic design focuses on democratizing entrepreneurship, offering a zero percent commission model and no additional costs to sellers. Moreover, Herstore plans to expand its reach by offering the platform in multiple Indian languages, ensuring inclusivity and accessibility.
Social Throwback 2023: From personalisation to reimagination, AI trends that took shape
A year of personalisation, reimagination in content generation, newer designations, the rise of AI agencies and an attempt to work towards sustainability – AI takes centre stage in advertising in 2023. We look at these innovations and speak to experts to find out how AI has progressed this year.
Social Throwback 2023: Top 50 Indian ad campaigns
CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
Britannia aims to more than double its cheese biz in next 3 years; plans to invest in growth of e-commerce and MT channels
To penetrate deeper into the households, Britannia Bel Foods is working on accessibility and affordability. It plans to come up with Rs 10 sachets and expand its distribution multifold in metro cities.
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Britannia's 1947% More History Campaign Features AI Images, Videos Of Living Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi Krishnan, Gour Hari Das: Independence Day Special
Parambrata Chatterjee hosts a TV show to encourage women entrepreneurship
Britannia Marie Gold brings the first-ever television show to fund aspiring women entrepreneurs in West Bengal. ‘Britannia Marie Gold My startup show’ - Dhonni Meyer Upakkhan on c, hosted by celebrity actor Parambrata Chatterjee, features ‘womenpreneurs’ across West Bengal presenting their business ideas to a jury comprised of notable business leaders from the State.
Britannia Marie Gold My Startup Contest rolls out 1 crore in total seed funding to 10 women-run businesses
All participants this season, had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.
Britannia will focus on ‘total’ foods dream and new offerings to consumers, says Varun Berry
CNBC-TV18’s Mangalam Maloo met with Varun Berry, the Executive Vice-Chairman and Managing Director of Britannia Industries, at their Bengaluru office to talk about Britannia's journey during pandemic, plans to accelerate innovation and Britannia's growth outlook.
From bite to flight: Varun Berry's big plans for Wadia empire
Varun Berry, now steering a larger and crucial role at the Wadia empire, as Chairman of Go First Airline (formerly Go Air) and Vice chairman and MD of Britannia Industries, in a candid conversation with Ratna Bhushan on what next for Britannia
Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its marketing explore the coffee ecosystem through celebrity and influencer associations and content creation.
Britannia develops the BHub AW app to streamline its supply chain
Through this app, Britannia intends to simplify processes and make the most use of data to expand its business portfolio. With real-time data, the sales system is not reliant on any bottleneck and is always aware of what is going on, allowing it to make choices on the move.
Britannia Industries unveils 'Marie Gold Jeera' to serve regional customers in TN
The brand ahead of its region-specific launch has worked with various women homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its key ingredient given its health benefits, according to company Chief Marketing Officer Amit Doshi.
Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women
Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year