WE ARE A RESPONSIBLE GLOBAL TOTAL FOODS COMPANY
WHAT CAN WE HELP YOU FIND?
EXCITING GOODNESS IN EVERY BITE
OUR BRANDS
OUR EXCITING LIFE AT BRITANNIA
WE MAKE Ti)NGS HAPPEN
If there were a soundtrack for life, whenever something cool happens, the background would go TING! Life at Britannia is about chasing the TINGs. Our vision is to be a Responsible Total Foods Company, serving products that brim with exciting goodness, through the day. We do that by working together as a creative, energetic and passionate team.
BRITANNIA IN THE NEWS
Exclusive | The summer of opportunity: How top leaders are targeting and achieving growth with smart marketing
The sweltering summer months which India is bang in the middle of, had us reaching out to industry leaders – NS Satish, President of Haier Appliances India; Pragya Bijalwan, CMO of Crompton; Swati Rathi, Head of Marketing at Godrej Appliances; Tushar Malhotra, Director of Sales and Marketing at Bisleri International; Poulomi Roy, CMO of Joy Personal Care (RSH Global); and spokespersons from PepsiCo India and Britannia India, to find out how their brands are targeting the growth opportunities during the ongoing summer season.
Summer Essentials: Beat the Heat in Style
As the summer sun beats down, it's time to stock up on essentials that will keep you cool, comfortable, and stylish. From breezy summer wear to refreshing drinks and must-have tech gadgets, here's a listicle of everything you need to make the most of the warm weather.
Har pocket ab dustbin
The little girl in the Britannia advert has a passion for collecting litter. The litter goes into her pocket. When her mom questions the large amount of plastic wrappers in her pocket, she says, “Haven’t you told me to treat my packet as a temporary dustbin?”The mother hugs and kisses her.
"Every pocket a dustbin', says Britannia as it celebrates 2 years of plastic neutrality.
Its easy to justify tossing our wrappers when there's no bin in sight. What's harder is holding onto those wrappers till you find a dustbin! In their latest for Britannia, Talented celebrates a milestone for the brand. 2 years of 100% carbon neutrality with a film adopting on the simple habit.
Retail India News: Britannia NutriChoice Forays into Health-Tech with NutriPlus App
Britannia NutriChoice, one of India’s leading biscuit brands, has forayed into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
किसी भी Smartwatch से कनेक्ट होकर आपकी फिटनेस का ख्याल रखेगा ये App, फटाफट जान पाएंगे सेहत का हाल
ब्रिटानिया न्यूट्रीचॉइस ने हेल्थ मॉनिटरिंग को ध्यान में रखते हुए विश्व स्वास्थ्य दिवस से पहले न्यूट्रीप्लस ऐप मार्केट में लॉन्च कर दिया है. यह ऐप आपकी फिटनेस को ध्यान में रखते हुए उतारा गया है जो पूरी तरह से फ्री है और यूजर्स को उनकी हेल्थ और फिटनेस मॉनिटर करने में बड़े काम आ सकता है.
Britannia NutriChoice launches health monitoring app NutriPlus in India
Leading biscuit brand Britannia NutriChoice makes its entry into Indian health tech by launching a subscription-free NutriPlus app, developed in collaboration with Aktivo Labs, aimed at enhancing consumers’ well-being with evidence-based solutions.
Britannia NutriChoice Announces NutriPlus App Lunch, Ahead of World Health Day
Britannia NutriChoice, one of India’s leading biscuit brands today announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
Talented gets Britannia Good Day & Myntra together for saving the ‘small wins’
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Talented, Britannia Good Day and Myntra collaborate to create a 'Bank of Small Wins', putting 'money' in 1 lakh random pockets
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Retail India News: Bourbon Shake by Winkin' Cow and Britannia Bourbon Hits Shelves
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.
Exclusive | The summer of opportunity: How top leaders are targeting and achieving growth with smart marketing
The sweltering summer months which India is bang in the middle of, had us reaching out to industry leaders – NS Satish, President of Haier Appliances India; Pragya Bijalwan, CMO of Crompton; Swati Rathi, Head of Marketing at Godrej Appliances; Tushar Malhotra, Director of Sales and Marketing at Bisleri International; Poulomi Roy, CMO of Joy Personal Care (RSH Global); and spokespersons from PepsiCo India and Britannia India, to find out how their brands are targeting the growth opportunities during the ongoing summer season.
Summer Essentials: Beat the Heat in Style
As the summer sun beats down, it's time to stock up on essentials that will keep you cool, comfortable, and stylish. From breezy summer wear to refreshing drinks and must-have tech gadgets, here's a listicle of everything you need to make the most of the warm weather.
Har pocket ab dustbin
The little girl in the Britannia advert has a passion for collecting litter. The litter goes into her pocket. When her mom questions the large amount of plastic wrappers in her pocket, she says, “Haven’t you told me to treat my packet as a temporary dustbin?”The mother hugs and kisses her.
"Every pocket a dustbin', says Britannia as it celebrates 2 years of plastic neutrality.
Its easy to justify tossing our wrappers when there's no bin in sight. What's harder is holding onto those wrappers till you find a dustbin! In their latest for Britannia, Talented celebrates a milestone for the brand. 2 years of 100% carbon neutrality with a film adopting on the simple habit.
Retail India News: Britannia NutriChoice Forays into Health-Tech with NutriPlus App
Britannia NutriChoice, one of India’s leading biscuit brands, has forayed into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
किसी भी Smartwatch से कनेक्ट होकर आपकी फिटनेस का ख्याल रखेगा ये App, फटाफट जान पाएंगे सेहत का हाल
ब्रिटानिया न्यूट्रीचॉइस ने हेल्थ मॉनिटरिंग को ध्यान में रखते हुए विश्व स्वास्थ्य दिवस से पहले न्यूट्रीप्लस ऐप मार्केट में लॉन्च कर दिया है. यह ऐप आपकी फिटनेस को ध्यान में रखते हुए उतारा गया है जो पूरी तरह से फ्री है और यूजर्स को उनकी हेल्थ और फिटनेस मॉनिटर करने में बड़े काम आ सकता है.
Britannia NutriChoice launches health monitoring app NutriPlus in India
Leading biscuit brand Britannia NutriChoice makes its entry into Indian health tech by launching a subscription-free NutriPlus app, developed in collaboration with Aktivo Labs, aimed at enhancing consumers’ well-being with evidence-based solutions.
Britannia NutriChoice Announces NutriPlus App Lunch, Ahead of World Health Day
Britannia NutriChoice, one of India’s leading biscuit brands today announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
Talented gets Britannia Good Day & Myntra together for saving the ‘small wins’
Every human being on Earth loves finding forgotten money in their pockets: young, old, cricket lover, football lover, male, female - it doesn’t matter. But since millions of young Indians switched to digital payments, this small joy is running out of circulation. It’s true that digital payments have made life more convenient, but less surprising.
Talented, Britannia Good Day and Myntra collaborate to create a 'Bank of Small Wins', putting 'money' in 1 lakh random pockets
Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.
Retail India News: Bourbon Shake by Winkin' Cow and Britannia Bourbon Hits Shelves
Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.